“I love every model in this book.”

B. Joseph Pine II, author of The Experience Economy

“Where The Cluetrain Manifesto articulated the core principle that markets are now conversations, Scott provides the roadmap for making those conversations meaningful.”

Marshall Manson, CEO, Ogilvy PR UK

“…a guide useful for any executive or individual seeking to understand the fundamental elements and importance of engagement.”

Bruce Bolger, President of The Enterprise Engagement Alliance

“Community Engagement has lost its way. Scott shows us the way home.”

Cormac Russell, Director of ABCD Europe

Engagement.
Buzz word?
Hit and miss tactics?
Mystery?
No more.

There are perhaps as few concepts as important but as misunderstood as engagement: 75% of leaders have no engagement plan or strategy even though 90% say engagement impacts on business success.

It is finally, in this incisive and timely book, that Scott Gould unveils the shape of engagement through seven frameworks, each one giving powerful insight into how to build meaningful relationships with your customers, employees and customers. 

Eight years in the making, and drawing on almost two decades of experience, this book is a must-read for anyone working with engagement.

In this book you will discover:

What makes engaging companies outperform their unengaging counterparts by over 30% increase in stock price year on year.
Why a like on social media is NOT engagement
What the six psychological steps of engagement are, and what strategies to use at each stage.
Why traditional motivation techniques don't work, and what the five things are that truly motivate people.

More reviews

Download the FREE Shape of Engagement Resource Pack and get:

  • All the frameworks in a slide deck for presentations
  • An executive summary of the book for your team
  • A list of key engagement statistics and sources
  • High-resolution colour images of the shapes
  • Diagnostic forms to audit your engagement
  • Expanded editions of the frameworks