B. Joseph Pine II, author of The Experience Economy
Marshall Manson, CEO, Ogilvy PR UK
Bruce Bolger, President of The Enterprise Engagement Alliance
Cormac Russell, Director of ABCD Europe
There are perhaps as few concepts as important but as misunderstood as engagement: 75% of leaders have no engagement plan or strategy even though 90% say engagement impacts on business success.
It is finally, in this incisive and timely book, that Scott Gould unveils the shape of engagement through seven frameworks, each one giving powerful insight into how to build meaningful relationships with your customers, employees and customers.
Eight years in the making, and drawing on almost two decades of experience, this book is a must-read for anyone working with engagement.