The Circle of Engagement

The Circle of an Engagement is just that – a circle, or the letter O – and just like a circle, engagement is an infinite

Ford with Showcase Strategy

I have a habit of clipping case studie I find that fit within the Scatter, Gather, Matter framework. You can actually see all of these

My Like Minds Slides on Spreadability at WOM UK If you can’t see the slides above, click here, or view them on Slideshare. I spoke at the Word of Mouth UK Association earlier

What Nestlé Should Do, In 4 Steps

If you didn’t know, Nestlé have had a rough week, which I detailed yesterday. Today’s post is a continuation: What should Nestlé do now? It’s easy