The Circle of Engagement

The Circle of an Engagement is just that – a circle, or the letter O – and just like a circle, engagement is an infinite

Ford with Showcase Strategy

I have a habit of clipping case studie I find that fit within the Scatter, Gather, Matter framework. You can actually see all of these

My Like Minds Slides on Spreadability at WOM UK

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=id=3565713&doc=spreadabilityvsreach-100326135459-phpapp02 If you can’t see the slides above, click here, or view them on Slideshare. I spoke at the Word of Mouth UK Association earlier

What Nestlé Should Do, In 4 Steps

If you didn’t know, Nestlé have had a rough week, which I detailed yesterday. Today’s post is a continuation: What should Nestlé do now? It’s easy