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Local Charities Doing Good – with Social Media Wax On, Wax Off: Headfake Marketing, Without Marketing Are You Build Community or Connections? It’s (Still) All About People “Our Specials” to “You’re Special” Times Are Changing, Teams Are Changing No More Big Events? What the World Needs Now Creating a People-To-People Conference Conversation About vs Conversation With Do You Believe in a Flat Social Media Earth? People-To-People: A Few Thoughts Social Media Planning, in 4 Phases The Pitfall of the Overestimation of Participation Friendship 2.0 and Beyond 100 Blog Posts On, My Number One Lesson The Basics of Expectation Management The Pyramid of Expectation How Apple Creates Suspense, Why Satisfaction Doesn’t Matter, and a Lesson from Star Wars Pepsi and a Thought About Cause Marketing, Authenticity and Commonality A Tale of Two Case Studies: Amazon, Pepsi, and Tangible Intangibles 2010: Make Sense, or Die Understanding Leadership and Management Roles in Social Media The Problem with ‘The Last Tweet of 2009′ Give This Christmas 4 Flaws to Learn from Eurostar – a Social Media Case Study Rage Against the Machine: The Case Study in Spreadability vs Reach How Much Blogging Is Too Much? Under Promise, Over Deliver Handing Off vs Signing Off What the World Needs Sucker for a Story. 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