Years ago I read that as a leader you will have your own values that you lead by. This was a revelation to me – I had assumed that as a leader who should get rid of your own personality (I was a self-effacing church leader, after all!)
Recently I have returned to business after a hiatus, and one of my struggles has been to create the offerings that people will buy from me.
The struggle has been twofold. First of all, it’s finding out what’s valuable to others that I have. But the second has been in the way I’ve tried to edit who I am in order to provide that value.
Then in a moment of frustration (and to be honest, depression) a month or so ago I realised that I was making a mistake. Why was I trying to change myself in order to be valuable to others? Or, was it that I need to become even more driven, more promotional, to make things work?
Then I read this tweet, from my friend Adam, that really set me free from this pressure:
@scottgould be yourself. Eventually we all are.
— Adam Stone (@Rokkster) April 4, 2016
What a beautiful line! “Be yourself. Eventually we all are.”
Isn’t that just the truth? How often do we try to edit ourselves for something to end up only reverting back to ourselves in the end anyway. Thus, I realised that I would save a lot of time if I could create business offerings that were as close to the authentic me as possible.
I’m still on that process of working that out. (Hey, clarity is hard work!)
But, I have made progress by codifying my values – the essence of who I am. More on that another day.