Showcase Strategy: Engaging by putting people in the show

In this short, 3-minute video, I explain how one of the most powerful engagement strategies works.

I call it “Showcase Strategy”, and I’ve used it successfully many, many times. I first learned about it when I was 20 – which is what I share in this video!
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Three Strategies to Increase Engagement

In this short video, I discuss three ways that you can increase participation.

This is important because participation is the currency of engagement. Engagement is not something you create in a moment, rather it is the effect of what you’ve created in the moment; the description of the moment, if you will.

The way we create the effect of engagement is through participation itself.

Therefore it’s critical to know how to create participation. In this video I discuss three ways of doing that, through three different metaphors:

  1. Buttons
  2. Dots
  3. Containers

You won’t be metaphors that these items are in fact sequential. Buttons lead to dots which lead to containers. It’s a bit obtuse to read, but as you watch the video you’ll get it!

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