Three Strategies to Increase Engagement

In this short video, I discuss three ways that you can increase participation.

This is important because participation is the currency of engagement. Engagement is not something you create in a moment, rather it is the effect of what you’ve created in the moment; the description of the moment, if you will.

The way we create the effect of engagement is through participation itself.

Therefore it’s critical to know how to create participation. In this video I discuss three ways of doing that, through three different metaphors:

  1. Buttons
  2. Dots
  3. Containers

You won’t be metaphors that these items are in fact sequential. Buttons lead to dots which lead to containers. It’s a bit obtuse to read, but as you watch the video you’ll get it!

Please do share your feedback in the comments below.

3rd July, 2016

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