My number one lesson: That it’s better to have connection than community if you want to achieve greatness.
What’s the difference? Community is a group of people who may have something in common, but don’t necessarily know each other. Connections are fewer, deeper, and result in change and action. If a community does cause change, it’s not because they are a community. It’s because there are connections.
If you want to climb blog rankings, have a well known name, earn ad-revenue, sell product, then you need to play the numbers game. The volume game. And there’s nothing wrong with that. But it means you need to blog regularly. It means you gear your whole site up towards maximum views. It means you have to write short, rehashed content that gets the attention of eyeballs, and doesn’t expect to hold the attention for long.
Essentially, your community is about hits more than heart.
If you are not concerned with climbing blog rankings, and are less interested in having fame and more interested in developing a small following that talk regularly, that aim to achieve goals together, who inspire each other and have a high degree of emotional buy in, then your aims are different. You not about volume. You are about value. This means you’re open, honest, and discuss your current failures (not just the ones from years ago), so that you can learn from each other. It means you write according to what your group is discussing at the time. You don’t write for them, you write with them.
Your connections are more about heart than hits.
If you want the gold, go for the former. And that’s fine if you do – really – it is.
If you want to achieve greatness (not fame – this is about doing, not receiving), then go for the latter.
My plan for 2010? Have connections that achieve considerable greatness this year – that tangibly make a difference. Who’s with me?
- Make your mind up. Do you want gold or greatness? If gold, then build community. If greatness, then build connections.
- What do you want, really?
- Are you building community or connections? Or is this just plain semantics?
- Are you with me?