What’s Experience Got to Do with It?
So recently I released the beta of my brand new Engagement Assessment – a clever tool that works out your engagement strength and strategy for growth by
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It’s Not Start with Why… It’s Start with We
All too often, people and organisations communicate in a very “me to you” way, which whilst it might get short-term results if the volume of
#OpenApproach
The Organic Agency are a challenger marketing agency working with clients such as Direct Line Group, Samsung and Renshaw. They are currently developing ‘The Organic Community’,
The Three Processes Behind How Engagement Works
It’s a tale of love, scars, and Italy. And, it’s how engagement works! Discover the three processes behind engagement in this short clip.
Engagement Statistics
Enterprise Engagement The Engaged Company Stock Index (ECSI) outperformed the S&P by 29.9% over the last 4 years, or an average of 6.2% per year
One Word That Drives Engagement
In 1977 psychologist Ellen Langer conducted what is now known as the Copy Machine Study. In it, researchers would cut in front of someone standing in
How to Write Sentences That Get Responses
A simple thing that I’ve taught for many years is how you structure requests to increase your chances of a getting a response. This isn’t
The Four Fields of Engagement
A model to explain the various types of engagement
Showcase Strategy: Engaging by Putting People in the Show
Learn how to use the most powerful engagement strategy
How to Ask For, and Get, the Right Amount of Participation
How to overcome poor response and get people involved
The Power of an Invitation
The simple change that’ll get responses to your messages
What I Learned About Creating Advocates from Leading a Church
Three things that make for religious-like advocacy
Review: Oversubscribed, by Daniel Priestley
Can you escape market fluctuation by creating your own micro market? By oversubscribing interest in your offering, you can control the demand and supply chain for
How HMRC Runs Engaging Webinars
In this article we will briefly look at the current state of webinars before we analyse a webinar run by HMRC (the UK tax office), and
Three Strategies to Increase Participation
In this short video, I discuss three ways that you can increase participation. This is important because participation is the currency of engagement. Engagement is