Last night we announced at Like Minds the next step from October’s event, and the next step towards February’s event: Like Minds Immersive. The idea of Like Minds Immersive is “executive training in developing, integrating, managing and measuring new thinking, born out of a need to narrow from the big ideas shared at Like Minds” – in other words, taking innovation concepts, presenting the fundamental precepts, and then drilling down into actionable advice.
On Thursday 3rd December, Olivier Blanchard and I will be hosting the first of these at Exeter Conference Centre from 1pm to 4pm. Will be providing training in high level Social Media strategy, so please don’t confuse it as a day of training in the tools. This is something that I think a huge number of businesses’ need: those already doing Social Media very often need to be implement a strategic approach to their existing engagement, and those businesses that are new to Social Media must start at the top, with strategy, rather than with the tools.
The subject matter will be, as taken from the website:
1. How to develop a social media program and/or campaign (Strategic Discussion)
2. How to integrate such a program with an organisation’s existing structure (Operational discussion)
3. How to manage the program, including monitoring, engagement and community management (Tactical discussion)
4. How to measure success, from setting KPIs to the almighty R.O.I., as well as drawing the correct insights from a sea of data (Analytical discussion)
You can read more about this on the Eventbrite listing. Also, if you’re nearer London, you’re in luck: a London venue will be confirmed very shortly for Friday December 4th.
These events are limited to 15/20 people, and as such we expect them to sell out very quickly. As a reader of my blog, you can get in before the agencies do (they’ll hear about it on Monday), and also get a special rate by using the code ‘DOING’ – seeing as you’re already doing Social Business
I’ve also heard from Vince McConville (@vmcconville ) that Business Link offer funding for businesses to do courses like this, so get hold of him if you’re interested in pursuing that route.
Hope to see you in Exeter on the 3rd, or in London on the 4th.
Photo courtesy of Mr. BrandBulder himself