I’ve been thinking for sometime now about how you make a blog more social. I’ve talked it through a lot with Robin Dickinson, and we think that whilst the “I write and you read” strategy works for well known names like Seth Godin, it does not have the value in richness, application or networking that we believe blogs can have.
On the other side of the ditch, you have community sites where it’s guest post after guest post, and there is a lack of an evolving narrative that guides people over the course of prolonged conversation.
Hence, welcome to what I trust is a middle ground: Scott Gould and Friends.
I’ve rebranded this blog of ours (it’s always been our blog) as Scott Gould and Friends. The name comes from the fact that whilst I write the posts, I do so from the comments that come from the friends who participate here, and thus my role is to guide the conversation that happens here. There’s also conversation that happens on a range of other places – your blogs – where you are the one who guides the conversation.
But to be sure, it’s about the friends.
Not followers, by the way. Friends sums up the fact that we are not only mutually connected with one another, but we’ve entered into friendship with each other, and that is a precious thing.
What Does This Mean?
- There’s a beautiful new redesign. It’s not done, but 80% of the way there – we’ll tweak as we go. The idea is to help people find the gold that there is on this blog of ours more easily, hence I’ve arranged things by category menus.
- You can introduce yourself on the Friends page – you’re an integral part of the blog!
- I’m looking for guest posts from you. You know the content here, and if you have written something that you’d like to contribute here rather than on your own blog (the same way I write posts for elsewhere as they’d fit better elsewhere), then please bring it forward. For the moment, we’ll arrange this through the Contact page.
- This is also part of the way I want to introduce a platform to empower people to use the gold that is on our blog.
But other than that, things won’t be too different – still deep and thoughtful pieces, still Sunday videos and ‘Leading Thoughts’ attached to every post – just with more emphasis on our community, because that for me is the real asset.
Your Leading Thoughts
- How does this idea sit with you? I haven’t run it by any of you, so now is the time to deliver feedback – ways to do this better, ways this will work well, design comments, etc.
- On a futurist note, how do you see the future of blogs with regards to participation? I’ve been trying some things on creating comment driven blog posts, and I’m still of the opinion that a strong sense of guidance is required to make sense of it all.
- Finally, how are you? It’s been a while since we spoke last