Light might bring someone to you, but it’s warmth that keeps them. When it comes to church in particular, people don’t just want great direction – as in teaching, a well run service, professional handouts, great songs – they want connection – the warmth of friends, family, shared interest, prayer groups, etc.
Consider your blog. It might be the light and great insights that gets them to read it at first, but it’s the warmth and sense of community that will have them stay. I would certainly say that any success that I have with building this blog is because I’ve provided warmth to those who regularly contribute here.
Providing warmth in business is much the same. It might start with a Christmas card, but it becomes about caring for your clients and thinking about how you can not only provide a great product (light), but the service and care that makes it work (warmth.)
Your Leading Thoughts
- What is more valuable, being given a bike (light), or having someone teach you how to ride it, there with you to encourage you when you fall to literally get back on the bike (warmth)?
- How do we scale direction (light) and connection (warmth)?