Why most blogs miss out on the greatest value they have
This comment from yesterday from Brian Driggs hit’s the spot on why most blogs miss out on the greatest value they have – their readers – by failing to showcase others rather than themselves:
It’s hard for me to posit why showcasing is so rare, as it’s been at the center of my online activities for 15 months, now. I’d tend to agree with you that it’s an ego thing for many. After all, the essence of the blog is sharing one’s opinions, so if those opinions draw an audience, isn’t that reinforcement of self-worth? Paging Ego to the white courtesy phone!
Our core focus at Gearbox is interviewing others, sharing their stories, publishing their opinions on the issues directly affecting our community. With so many people sharing across social technologies these days, it can be easy for some voices to get lost in the din.
We simply give individuals a moment in the spotlight to introduce themselves, share the high and low points of their journeys, and get their voices heard over the others, one at a time. We’re trying to make responsibility, effort, and “doing it right” more popular, hopefully inspiring conversations surrounding what works, how it works, and why it works, all while gently suggesting we’re all part of a diverse, global community without boundaries.
The things we have in common make it easier for us to accept (even understand) our differences. As gearheads, we generally come together in pursuit of building high performance machines, but our goal at Gearbox is to empower people to build high performance lives.
It’s my life’s work, actually.
Your Leading Thoughts
- Why go most blogs miss out on the greatest value they have?
- How are you tangible showcasing your community?