This week I met my friend Colin Smith for a coffee and a talk. In fact, I should say that I met him for a listen.
Once upon a time, a client of mine was going through a major change process. Things were rushed, communication wasn’t done right, words were misspoken,
In 1977 psychologist Ellen Langer conducted what is now known as the Copy Machine Study. In it, researchers would cut in front of someone standing in
Here’s a quick sentence that is very good for encouraging people to become responders to, rather than just receivers of, your engagement, which is necessary to get
A simple thing that I’ve taught for many years is how you structure requests to increase your chances of a getting a response. This isn’t
The first stage of engagement is communication and messaging. You cannot engage with it: indeed, you cannot live with out! A big part of engagement
How to overcome poor response and get people involved
The simple change that’ll get responses to your messages
In this short video, I discuss three ways that you can increase participation. This is important because participation is the currency of engagement. Engagement is
Never underestimate the power of having an enemy to unite people. And certainly never underestimate how much the underdog brings people together. Chrysler did this
Have you ever made the mistake of making something too complex? I remember when I was about 12 years old at school and we did
Perhaps the largest time suck in the world of emails is responding to emails to get more information. This is unfortunately because most people’s emails
I wrote a guest post for Search Engine People this week, inspired by my friends Robin Dickinson and Olivier Blanchard on writing a great Twitter
Why “stickability” isn’t as important as “spreadability”
I thought this video was a really great example of promoting a product by putting people in the story.