How To Humanise Campaigns
I did say to Barry at first that I didn’t think I was a good fit, but as he reminded me, I’ve worked in small non-profits for 10 years! My work at The River Church, as well as our offshoots, like Touch Conference, He Saved The Day, others that no longer have websites, and our upcoming project To-Get-Her, which aims to double the number of rooms available for those rescued from Human Trafficking.
In the true spirit of Scott Gould and Friends, I’d like to hear from you what you would share and what you think would add value to this summit.
Barry has asked me to speak on two things, the first of which is about making humanistic campaigns. For me this goes down to Social Authority. Anything campaign we do at church (and with Like Minds) always profiles people of various demographics, as the number one question people ask when it comes to community is “who here is like me?”
Converting Followers to Advocates
The second topic is one that we speak about a lot here through our conversations on participation. By inviting people to be involved, and putting the kids in the show, you increase people’s emotional investment and thus they become advocates with you. Of course, this only works if you genuinely believe in them. You can’t cheat your way to this.
Leadership expert John Maxwell always says that the strongest leadership is needed in church, where people are not paid to work and cannot be threatened to work. I agree – the non-profit realm is where really leadership is needed, so I’m sure there’s some debate to be had here.
If you’re in London on Monday 15th November, then I’d love to see you there. All directions and details are on their website. If you’re wondering if it’s for you, the type of things being look at are:
What about Charities and Not for Profits?
What about those with small or no budget to capitalise on the digital and social landscape?
What about those who struggle to achieve advocacy for their cause and look to Social for a source of inspiration?
How can Social Media turn supporters into advocates?
How do you bring together your community online?
Your Leading Thoughts
As I said, I’d like to take your insights and present them.
- How would you suggest people humanize their campaigns?
- How do you convert followers to advocates? How much is influence and leadership a part of this?
- Also, what are the links between both?