I wrote a while ago about the issue with Social Media events being that they aren’t Social. I suggested a few reasons why this is – but they really boiled down to two core problems:
Ego in the first instance is like speakers like to hear themselves talk, and Ego in the second instance is that we love to say we heard ‘so and so’ speak. (Thank you, Jeff Jarvis, for inspring me to tell the truth, and use the word Ego here.) Unfortunately, these aren’t conducive to effective learning.
Cue the above image, that Josh Chandler keenly pointed out to me (thanks Josh) which displays some very pertinent statistics on our discussion of social events. (Josh informs me he got this from Social Media Examiner, so thanks to them.)
In short: if you are interested in creating an attendee-centric event that places the attendee’s learning as the priority (and I plee with you to do so), then you’ll realise that after 2 weeks, if you attendees just hear talks they will only remember 20% of what they heard. But if you get them to discuss it immediately, they will remember 70% of what they say. This isn’t new – Edgar Dale did this research back in ’69 – but one thing is sure, the higher up the scale you go, the less broadcast you are, and the more social you become.
Of course, this means you have fewer attendees, and more participants. As Anne Marie says, Learning Is Social.
In shorter: People remember 20% of what they hear and 70% of what they say. We don’t let people say, because of our egos. We love our own voices too much. Attendee-centric events let attendees say, and turn attendees into participants.
The shortest: Let attendees be participants.
Confession: I’m still failing at this. With the last Like Minds, we were still around the 30% – 50% area, except for the Like Minds Lunches, which were discussions and took us into the 70% bracket, but only for a short period. For our next outing (I’ll share the news with you this week), we are aiming to spend a lot more time in the 70% backet.
Thanks also go to Jeff Hurt and Dave Lutz, whose blog Midcourse Corrections I again recommend as a great source for anybody designing events of any kind. In fact, you can catch a free webinar with Jeff today, which you can get details for here.
Your Leading Thoughts
I value your thoughts, as leaders in your areas. Use these questions as a guide for comments below:
- If we are talking about being virtually present, where do you think that sits on the scale? How can Social Media facilitate this?
- What events have engaged you on the higher percentage of that scale? What did they do in order to do it?
- What are the challenges to breaking from the ‘Verbal Receiving’ area?