We had a discussion the other week about consistently getting a dozen comments per post, which I used to form a talk I gave at London Blog Club this week.

These are the slides that I put together to help get the points across. Enjoy – you co-created them!


Your Leading Thoughts

  • What is the number one thing that you get out of this presentation?

Archived Comments

  • http://stephenbateman.com/connect Anonymous

    “great post” <– just kidding ;)

    When you say “it’s hard to be Seth” it’s so true. Because who doesn’t want to be the little man with the big mic ya know?

    I think people who add a lot of value to Care about others are so consistent that it’s just a part of who they are. Then 2, 3, 10, 100 years later they step back and can see a ton of growth in the people around them.

  • / Scott Gould


    Stephen I’m right with. It is about caring, all the way. This is how to really build growth.

    I’ll use this comment for a post if you don’t mind!


  • http://stephenbateman.com/connect Anonymous

    most certainly sir, feel free to post.

    I think Chris Brogan is champion of this. *I* feel like I’m friends with him, and I don’t even read his blog or follow him on Twitter ;)

  • / Scott Gould


  • http://gearboxmagazine.com Brian Driggs

    I loved the “Great post” bit throughout.

    I desperately want to get people involved in conversations on my Gearbox sites, but sometimes it’s like pulling teeth. Currently, I do an interview early in the week, followed by a discussion post a couple days later. More often than not, bupkis.

    Your presentation inspires me to come up with my own take on “Your leading questions” and asking specific questions (well, maybe asking one or two more).

    Also, if it matters, I’ve been getting the feeling lately that you are effectively using your blog as a research tool. It’s absolutely the discussions you covered in the preso.

    So, indeed, great post, Scott.

  • http://www.sytaylor.net sytaylor

    It’s all the work off the blog that really counts, and is impressive. There’s a community here, not an audience. A community needs to be cared for, especially when its young. Like a child, you can’t walk out on it for a few days, or weeks. It takes consistent focus. Scott is a master at this.

  • http://gearboxmagazine.com Brian Driggs

    Communities are like trees. I’m trying to create a forest. It’s one of the biggest reasons why I keep coming back, Simon. You see, I’ve got two friends together and we’ve planted five or six saplings. This is where it starts.

    So the concern is keeping the regular, high quality content coming (interviews with relevant people, presentation of ideas), while finding better ways to encourage those first conversations which will allow the idea to take root, leading to the forestation of the fledgling community.

  • / Scott Gould

    Brian I like this saying, communities are like trees. Trees in themselves are so full of small ecosystems and yet form a forest when you put them altogether too.

    I think for me, it’s a balance between content and also someone’s clarity, their approach, their persona, and the community around it. I don’t just want ‘great’ content. Hence, it’s the Warmth AND the LIght that I need (/the-warmth-and-the-light/)

  • / Scott Gould

    Thanks Sy. Glad to be building together with you

  • http://gearboxmagazine.com Brian Driggs

    Exactly. The trick is inspiring the seeds which happen upon the location to germinate and take root, growing the forest over the long term. To do this, my friends and I are trying to provide rich, fertile soil for the germination of ideas, clear water to sustain development and growth, and fresh air to help circulate the results to the rest of the world.

    I can interview five people a day, but if there are no comments, there is no community.

  • / Scott Gould


    Right with you – I love the way you’ve said this. Robin Dickinson (@robin_dickinson) would be impressed by how much you sound like him right now!


  • http://gearboxmagazine.com Brian Driggs

    Who? I fired up Twitter, scanned some tweets, clicked a link, browsed a couple blog posts, and saaaaaaay. I see something familiar.


  • / Scott Gould