The Secret To Writing A Practical, How-To Blog Post
That’s what Mark Dorey asked in one of our conversations this week, and I’ve got to say, it challenged me to think through what the secret is to it – if indeed there is one!
What follows is a padded out version of my reply to Mark in the comments – I trust it’s a practical tip to help you write more practically!
The Secret: What’s Common Sense Is Only What’s Common To Your Senses
Everyone knows the saying that common sense isn’t that common. That’s the trick here – well, kind of. For me, it’s common to use my iPad in a certain way, or common to use Social Media or run events in a certain way, or clean my house or cut my hair a certain way. And this is common sense to me because it’s common to my senses.
And guess what? We don’t write what is common sense because we think it’s common and not that special.
So the secret is to begin rethinking what is common.
Think about the way that YOU use Twitter, the way that YOU are productive everyday, the way that YOU get on with people. All of these things, and many, many more, are great how-to posts in the waiting and add that practical takeaway value that every blog needs because everyone needs it!
Start taking what is common and make it practical!
Your Leading Thoughts
- Let’s make this your blog clinic right now: what things could you start writing about right now? Post them here and let’s discuss them together if you need help.
- What other ways do you know of to extract that much needed practical knowledge?