This 20 minute talk from MC Hammer on Social Media marketing was an unexpected useful find this week for me. MC Hammer is quite the entrepreneur, so to hear a man who has been at the height of entertainment for over 30 years talk about Social Media was very insightful.
What I particularly enjoyed was Mr. Hammer describing how the music industry “goes from grass roots from mainstream”, and how when he is in the moment writing a song, he is already thinking about how the music video will go, how the tour will go, etc. This “long term view, short term execution” is something I learned from my friend Yann Gourvennec, Head of Internet and Digital at Orange Business Services, at the Like Minds Summit in February, and I think it rings very true with Social Media.
We are in an emerging industry that is still quite immature (as you know, Social Media is very distinct from Broadcast Media, and therefore I consider a new industry within the creative industry), and this video reminds us to have our eye on the bigger picture and the end product in a rapidly changing arena.
The skills of an entrepreneur are to see the opportunity and ability to create value here, keeping an eye on the overall landscape, whilst adapting to the ever shifting tools, methods and trends.
So, for your Sunday watching, take in this 20 minute talk and ponder it as you go about relaxing today.
Your Leading Thoughts
- What is your number one take from this video, and why is it pertinent to you right now?
- How are you with “long term view, short term execution”?