Video: What Social Means for Broadcast Business
If you can’t see the above video, click here.
The video is a bit slow for the first minute or slow, as I was being introduced, but we quickly begin to get into things.
I talked about What Social Means for Broadcast Business, which I broke into three main sections: the history of Social and Broadcast, key concepts and truths, using the Social / Broadcast Matrix to become Social.
Most of the content is stuff that we’ve already discussed here on this blog and I’ve spoken on before, but there were also some new ideas that I introduced that I wanted to make sure you got in the video above, mainly these:
- Social innovates, Broadcast duplicates. All innovation begins in Social, and then Broadcast duplicates and publishes it.
- What starts as value in Social, technology or ego turn into volume with Broadcast. Power is a massive part of this.
- There are three ways to go from Broadcast to Social: socialise you content, socialise your channel, or socialise both.
We’ll probably pick up on these ideas over the coming weeks.
Enjoy the talk,