I wrote a guest post over at Search Engine People last week on “What Farmers Can Teach Us About Social Media.” It’s looking at what we can learn from how a farmer scatters seed and how we should scatter our message, whatever it might be.
Part of it is from the manuscript I’m working on called “Social”, so there’s a sneak preview of some of my thinking in this post. Here’s an excerpt:
Of course, with all this talk of going from “push to pull” and “interruption to permission” and “search to social”, there is one little problem: it all starts with an initial push and an initial interruption. How can someone give you permission to talk to them if they haven’t already met you? How can someone search and find you if they don’t already know something about what their problem is? How can you pull someone to you without them first coming into your remit?
Jump over to Search Engine People to read.
Your Leading Thoughts
- We talk about volume vs value – how do you make the first step towards value?