What The World Needs
Ok, so perhaps not ‘what the world needs’, but I do want to ask the question, what are the needs from the blogging / thought leadership community?
I haven’t written here for about three weeks now (hi, welcome back me, BTW.) One part of it is busyness – which means that, unfortunately, I have placed communication with you on a lower rung that perhaps it should be (good or bad?) – the other part is the fact that I don’t want to write just anything.
Now, I don’t think I’m a great blogger nor a great marketing guru. Someone like Jim Connolly – one of my most respected online writers – is exquisitely good at writing short, powerful marketing advice, based on a wealth of marketing experience. Now I’m not that man, nor is my style that style – so I can’t write like that everyday.
Also, I can’t write just dribble. And by dribble I don’t mean ‘blogging because I have to and so here’s a mind dump’ writing. It is a kind of dribble that is far more hideous. I mean the kind of dribble that posts an article with the headline ’5 Social Media Strategies’, only for you to find that these supposed ‘strategies’ are actually just listening, monitoring, responding, initiating and measuring.
The world does not need more of this dribble. We need frameworks. Models. Actions. Actual strategies. The kind of stuff that isn’t recycled thinking from last week in order to fill up space in Google Reader and Twitter in order to get traffic so your AdSense gets clicked and your ‘name’ gets banded around. No.
The world needs the kind of stuff that guides change.
So, I have not written much recently – because right now I’m testing a lot of theory to see if it works. And if these theories do work, I’ll have some excellent frameworks to share with you and collaborate with you on.
Just One More Thing
I don’t know if we’re announcing it today, tomorrow, or even the end of the week – but Drew and I have some news regarding Like Minds that will knock all your local and national (and probably global) socks off.
Photo with thanks to Abulic Monkey