Do Retweets Matter?
Sometime ago I spoke at London Blog Club about value-based blogging. It’s an approach that values each participation that someone makes on the blog, and seeks to increase that participation by placing value on each person, as opposed to a volume approach that is more about generating large numbers of retweets and likes.
Not surprisingly, there was some crticism. This post from Lucy Hewitt highlights her disagreements, which tend to revolve around the needs of blogs that have low levels of participation but higher levels of just plain consumption.
So my question today to you is: do retweets matter to you?
For me, I can happily have 30 comments on a post and really see valued added to people, with only a handful (say 10) retweets. I see engagement of that kind, and the engagement that I have with many of you away from the blog, as being of far greater long term benefit that a messily click of a retweet mouse.
This isn’t to say that retweets don’t matter for say campaigns that seek to spread their news as far as they want – but that volume approach is just not necessary for me.
Your Leading Thoughts
- Do retweets matter to you? Why?
- What is the effect of “one click participation” on our internet population?