I was chatting to Julian Summerhayes yesterday and noting how many blog posts out there talk down to you. I don’t know if you agree, but let my quickly paint the picture I have of it:
- They write as if they are teaching you, and you need them to say everything for you to understand, rather than appreciating the wisdom of their readers.
- They write very much as if what they say is the authority, without drawing from the authority of their readers.
- They tell you what to do, rather than ask what their readers think could be done.
- They broadcast out ideas, rather socially discuss ideas.
- They tag on the social cop out, “what do you think?“, rather than really drawing out from you, “what do you think?”
I used to write very much like this. In fact the peice on Innovation Over Tradition had the same prose feel that I think goes along with the above. Normally here, we’re talking things through.
What I Don’t Know
The thing is, Monday’s post was an interesting read that got quite a few retweets (as I get so few), and certainly, there is a place for explaining things and being an active authority. But I think that can still be done without talking down to someone. I’m not sure.
Your Leading Thoughts
- Do you notice different tones of blogging? Can we categorise them a bit?
- Which writing do you respond to? Are there some blogs that you notice this “talking down to” in?
- Are there, conversely, some bloggers who you can’t respect because they don’t speak with enough authority.