The whole point of marketing is to get the market talking about what you do. What will they talk about?
- A game-changing product that lifts restrictions, i.e. something new
- Exceptional service
- Value that’s better than the rest
- Something uniquely emotional
- Luxury, and items that grant attention
Talking is word of mouth. To create word of mouth, you need to give the words for mouth.
So here’s an exercise, take the points above that are pertinent and write a phrase / mantra / slogan / sentence for how your business fulfils it – the words for mouth. Make sure they are memorable, catchy, and sum up a sentiment. Then start repeating these mantras over and over – say, tweet, email, blog, advertise – a whole multi-touch strategy.
The other day I had coffee with an Exeter Twitter user. I heard them repeat 5 of my mantras from my blog back to me. It works.
So, go. Get people talking.