Yesterday Seth Godin rocked the boat with another post that many people disagree with: No More Big Events.
This short post said that big events don’t work because they aren’t as good as “frequent cheap communication”. Scott McKain wrote a long response on why he disagreed which is worth a read.
I don’t disagree with Seth. Why, in an age of such connectedness, do we still try to fill rooms?
At least, that’s what our friend Robin asked in December. And it’s a good question.
Here’s an idea: don’t run a big event that stands alone. Instead, create touch points. I like to make events the last touch point in a journey of discussion, debate and getting to know people. And of course, that event serves as the first touch point for people to connect deeper, begin collaborating, and putting together the next series of touches.
That enables People-to-People. Big events breed crowds with little connection (which is why Robert Scoble is wrong.)
Do You Want More Big Events?
- Can small touch points create the buzz that a big event does? In my mind, that’s why we need both. Yes?