You might have the feeling if you’re using Social Media that you’re preaching to the converted. I often do. Question:
- How many more case studies can we read?
- How many more times can the same common sense be reinterpreted in 5 different points?
- How many more summarises and digest emails can we look through for the same content packaged in new ways?
- How many more comments can you leave saying “Great post”?
- How many more events can you attend?
Lessons from Church
I’m an assistant pastor at my church. We have similar issues: How many sermons can you sit through? How many times can you come to church and hear the same basic principles (change, love, give, help) said in different ways?
There comes a point when you realise you are preaching to the converted. At this point you realise that it’s no longer about what you say, it’s about what they do.
Check out the diagram below. I’ve adapted it from Purpose Driven Church by Rick Warren (affiliate link) so that the language is more business orientated.
It’s pretty obvious, but let’s break it down.
- The Crowd are the people in your general vicinity. This could be your city. In Social Media this used to be everyone on Twitter. But now that people follow so many other people, your crowd is probably those that either you follow or who follow you – people that you are linked to, but don’t engage with. These often are not aware of you.
- The Community are those who in my case use the #likeminds hashtag and attended the last Like Minds Conference. You may speak with them occasionally. They are aware of you.
- The Connected are the ones that you speak with semi-regularly to regularly. You comment on and subscribe to their blogs. Sometimes you collaborate with them. They are engaged with you.
- The Committed are those you speak, discuss, update, collaborate and work with regularly. They are builders with you.
- The Core are those with whom your life is share. They lead with you.
You see the change here. At the crowd level, you aren’t aware of each other. At the core level, you are leading with each other. The difference is action.
The tipping point is going from community to connected.
If you feel you are preaching to the converted
Then stop preaching. Instead, start working with them.
A few ideas for you to turn community into connections.
- Schedule a skype call and get talking about your passions.
- Agree to work together on a small project
- Go out of your way to refer or make an opportunity for them
- Do something extraordinarily special for them
- Meet them
How about you? Are you preaching to the converted?