I’m currently reading The 4 Hour Work Week by Tim Ferris, and amidst the mixed reviews I’ve received, I’ve been enjoying it and found this gem while I was skim-reading last Saturday:
An abundance of information has created a poverty of attention
Now being a marketeer I love ideas that spread, so a saying that rhymes like this is right up my street. But I also find it overwhelmingly true. In my rant last month on the commoditisation of content, I made the ascertion that we are drowning in content. Tim says it far more beautifully, and reveals the consequence of our high level of media consumption: attention poverty.
So let me get down and get real. I wake up at 6am every morning and, as you know, pray and read my bible. But recently at 6am, I wake up and I’m thinking ‘blog’. I actually have a rule for no work between the hours of 11pm and 7am which I call the ‘eleven-to-seven’ rule – but last month I have all too often worked during those hours. When I’ve picked up a book to read, or fancied going for a calming walk, I’ve ended up flipping open the laptop and going through my to-do list.
In short, I’ve found that I’ve been unable to switch off. And it’s because I have so much information during the day, my mind is buzzing when I want to rest.
The whole point of me blogging is to sharpen my thoughts by using them to help others, and I know that you learn just as much (if not more) from the scars as you do from the successes. In exchange for my vulnerability, and the jabs and pokes I’ll get for my honesty, I’m asking a favor from all of you who read this – whether by RSS, as a note on Facebook, by email, or if you’ve stumbled here by mistake…. I want you to leave a comment and share with me how you switch off.
So if you’re not on my actual website, then click here, and let’s talk about this!