On Friday 4th June, I’m speaking at Creative Brkfst in Plymouth about what ‘Social’ as a media and a mindset means for what are traditionally ‘Broadcast’ businesses.
There are a lot of fears for SMEs regarding Social Media – mainly that it is a fad, that they will fail at it, and that they will waste finance in doing so – but as with most fears, these really stem from a lack of understanding. We fear what we don’t know. What doesn’t help is the incredible amount of talk and buzz word heavy jargon, the supposed heavy reliance of technology to achieve success (thereby creating gatekeepers), the shoddy way in which most agencies provide Social Media services, and the tragic tales of brands who screwed up with Facebook like Nestlé.
What I’ll be doing is going through the Social / Broadcast Matrix and presenting a clear, framed explanation of what broadcast is, how social is an opposite of that, and how the two work together, rather than cancelling each other out. If people can understand what the mindset is, I’m confident they’ll quickly understand the media.
We’ll then look at the three ways in which Broadcast Businesses can move into Social Business.
Creative Brkfst is all about about Good Ideas (love the slogan), and as a primarily creative meetup, what I’m going to be doing with the 40 minutes I have is actually demonstrate all four modes of the Social / Broadcast Matrix by having discussion, keynoting, feedback, etc – so get yourself ready for a really engaging morning.
Best of all, it’s free. Meaning you get a morning of my time for free, as well as coffee and breakfast.
If you want to come, then you can get details here: http://creativebrkfst.eventbrite.com/