Creating Conversation Around Brands
The question is — understanding that knowing what Spreadability is is one thing, and doing it is another — how do we create conversations around brands?
Like Minds Immersive (LMi) is our learning platform, and it’s going really well. Last month I had great news from James Poulter of Euro RSCG that the session gave him and his team knowledge to take on new projects, which for me epitomises one of our core Like Minds values: action. What use is it if you come and learn something you can’t use?
A Few Pointers
As a little teaser, and for those of you who can’t make it, here’s where Creating Conversation Around Brands begins:
- Conversation Around is not Conversation With. See the difference here. Once you understand this, a good place to start is to ask: what is the conversation people are having with you? This gives you a picture of the conversation people are having and will have around you.
- How easy is it for people to have conversation around you? How easy is it for people to consume, connect, comment and curate your content?
- Where are your existing conversations? Who are the conversation agents? Who is starting new conversations around you?
- How can be provide a new level of usefulness? New and usefulness are two powerful things in Social Media. Combine then, and you have major conversation on your hands.
- What ways are you providing for people to have conversation around you? How are you catering to different participation levels to provide different levels of conversation?
Begin asking yourself these questions and you’ll start finding where you don’t have answers and where you do have answers. Build from there.
At LMi we’ll also be sharing lots of case studies (I have a Delicious account full of them), so get ready to get the info and examples that will make all the theory come alive.
I hope to see you there (spaces are limited, by the way — we only have 10 spaces available, so book now if you are coming) because most of the content I’ll be sharing with Gemma is not available on this blog and will not be made available on this blog. So if you’re waiting for it to come here, you’ll be waiting for a while! (Sorry guys — but I do believe there must be a point where we separate what is free and what is paid.)
In The Mean Time
How have you successfully created conversation around a brand? What do you think it takes? And what do you think doesn’t contribute to conversation but just pours water on the fire?
Looking forward to hearing from you,